★★★★★ 5.0 Google (207)·also on Yelp, Facebook, Healthgrades
[Get Started → onyx.janeapp.com (separate subdomain)]
►
MAIN BRAND VIDEO (kept) · real footage · fills the right half improved UX: legible play, opens in modal / YouTube
§3 WHY CHOOSE ONYX · Pattern #17 oversized editorial type · tone CREAM · KEEP verbatim · the strongest persuasive copy on the live site · content centered + capped
Why Onyx
Feel seen, heard, and understood by a provider who takes your symptoms seriously and stays with you until you have real answers.
Stop settling for "normal" when you do not feel well. Normal labs but you still feel off is not the end of the conversation. It is where ours begins.
§4 SERVICES · Tabbed arched image cards · tone TINTED · OPEN · tabs: Naturopathic | Aesthetics (middle) | Weight Loss · CLICK TABS · content centered + capped
Naturopathic Care, Aesthetics, and Weight Loss in Gilbert, AZ
Care for the inside and the outside.
One doctor-led practice for root-cause naturopathic medicine, physician-guided aesthetics, and medically supervised weight loss. Real medicine and real results, all under one roof in Gilbert.
IMAGE · hormone care (real)
Hormone Optimization
Find the root cause of fatigue, weight, mood, and libido, then rebalance it.
§5a FUNCTIONAL MEDICINE · Bold full-bleed image (L) + text (R) (Alchemy "Glow-Up" inspo) · tone IMAGE + TINTED · OPEN copy · SEO eyebrow "Functional Medicine Gilbert, AZ"
IMAGE · functional medicine / labs · BOLD, full-bleed (real)
Functional Medicine Gilbert, AZ
Functional medicine that treats the why, not just the symptoms.
At Onyx, we help you move beyond managing symptoms. We find what is actually driving your chronic health concerns, then build a clear plan to fix it.
Our approach may include
•Hormone, thyroid, and gut health evaluation
•Functional lab testing for inflammation and metabolic dysfunction
•Nutrition and lifestyle based therapeutic support
•Individualized care plans built for lasting results
§5b NATUROPATHIC MEDICINE · Text (L) + bold full-bleed image (R) (alternates §5a) · tone TINTED + IMAGE · OPEN copy / compliance · SEO eyebrow "Naturopathic Medicine Gilbert, AZ"; "top-rated" routes through Dr. Stephanie
Naturopathic Medicine Gilbert, AZ
The top-rated naturopathic doctors in Gilbert, AZ.
Three licensed naturopathic physicians, rated 5.0 across 207 reviews. We treat the whole person, blending modern medicine with natural, holistic therapies.
IMAGE · naturopathic doctor / patient · BOLD, full-bleed (real)
§6 TREATMENT PROCESS · 50/50 interactive stepper + image (Ro "how it works" ref) · tone CREAM · ELEVATE · active step expands (accent number + description), others collapse to a gray title; right = full rounded photo · CLICK A STEP
How care works here
Our integrative process.
Three steps to real answers. We listen, we test instead of guess, and we build a plan around you.
§7 CONDITIONS WE TREAT · condition-tile grid over a photo (Ro-style) · tone PHOTO/LIGHT · OPEN · dedicated conditions call-out (sub of naturopathic) · photo full-bleed, tiles centered + capped
BACKGROUND IMAGE · naturopathic care / patient (real)
§8 AESTHETICS · Service explorer: service list (L) swaps the image + content card (R) (med-spa service-selector inspo) · tone TINTED · OPEN · keeps the "Natural. Never overdone." intro; calls out specific aesthetic services so the lane is highlighted · CLICK A SERVICE
Aesthetics, the Onyx way
Natural. Never overdone.
Physician injector led aesthetics, from a doctor who knows your whole health. Your results, your privacy, before and after revealed on request.
IMAGE · Wrinkle Reducers / Botox (real)
Botox & Dysport
Soften the lines, keep the expression.
Physician-placed wrinkle reducers that relax fine lines while keeping you looking like you, never frozen.
§9 REVIEWS · Photo collage + featured rotating review (Alchemy collage ref) + platform ratings · tone CREAM · OPEN · per client: collage of REAL patient photos beside the reviews; keep headline + platform ratings; featured quote rotates (dots). Pull REAL Google reviews at build, never fabricate.
Our patients say it best
What our Gilbert patients are saying.
Real people, real results. See why patients across Gilbert and the East Valley trust Onyx for naturopathic medicine, aesthetics, and weight loss.
5.0
★★★★★ GOOGLE · 207
[x.x]
★★★★★ YELP · [#]
[x.x]
★★★★★ FACEBOOK · [#]
[x.x]
★★★★★ HEALTHGRADES · [#]
provider + patient (real)
portrait · glow (real)
natural result (real)
patient portrait (real)
injector at work (real)
clinic interior (real)
treatment (real)
happy patient (real)
Our patients say it best
★★★★★
[Patient review · finally got answers and felt heard after years of being dismissed]
[Patient name] · Gilbert, AZ
★★★★★
[Patient review · medically supervised weight loss with real results and real support]
[Patient name] · Gilbert, AZ
★★★★★
[Patient review · natural-looking aesthetics from a doctor who never overdoes it]
§10 MEET OUR TEAM · Full-screen provider selector (premium) · tone DARK / full-bleed photo · KEEP · full-screen image swaps as you click a name (prominent top selector); SEO-real name/credentials/bio/call-outs · CLICK A NAME / arrows
FULL-BLEED PORTRAIT · Dr. Stephanie Nichols (real, no stock)
Meet your doctors
Dr. Stephanie Nichols, NMD
Founder · Physician Injector
Onyx's founder and a naturopathic physician. She treats women's health, hormones, and PCOS, and personally leads the aesthetics injector work. Natural, never overdone.
A naturopathic physician focused on men's and women's health. He helps with thyroid, metabolism, weight loss, and the conditions other clinics overlook.
A naturopathic physician with a doctorate from Sonoran University, graduated with honors. She focuses on holistic nutrition, integrative mental health, and gut health.
Everything you need to know about naturopathic medicine, aesthetics, and getting started at Onyx in Gilbert, AZ.
Is naturopathic care appropriate for long term health management? +
[existing answer]
Do I need a referral to see a naturopathic doctor in Gilbert? +
[existing answer]
What should I expect at my first visit? +
[existing answer · 75-min consult]
Do you take insurance? +
Onyx is primarily cash pay. Some naturopathic visits may be eligible for out of network reimbursement. [compliance-reviewed]
Do you do both medicine and aesthetics? +
[yes, under one doctor led roof]
§12 BOOKING BAND (closing crescendo) · Pattern #12 color-block (maroon at hi-fi) · tone ACCENT/DARK · ELEVATE · one close · CTA → Jane (onyx.janeapp.com, separate subdomain) · NO on-site form
Start here
Ready to find the why?
Book directly with our team and take the first step toward real answers, inside and out.
[Get Started → onyx.janeapp.com · separate subdomain · no on-site form, no GoHighLevel]
§13 FOOTER · meta as dt/dd · LOCKED · REMOVE the "Ciphers" agency credit; book link to Jane; add schema · centered + capped
WIREFRAME NOTES (handoff) · v2 · 13 sections
LAYOUT: standard sections are now capped to ~1152px and centered (.wrap) so content is not edge-to-edge; hero, conditions photo band, and the team section stay intentionally full-bleed. Vertical rhythm opened up (py-24 on majors). Text columns held to readable widths.
RHYTHM: backgrounds alternate dark / light / cream / tinted. Each section is a distinct composition (50/50 video hero, oversized-type, tabbed arched cards, longform+card, timeline, Ro condition tiles, overlap, photo-collage + rotating review, full-screen provider selector, accordion, color-block, footer). No repeated photo+text row, no repeated card grid.
REVIEWS (§9): headline + review-platform ratings + a PHOTO COLLAGE beside a featured review that rotates (dots). Real Google reviews pulled at build, never fabricated. Confirm platforms + ratings beyond Google.
CONVERSION: every CTA is "Get Started" (or "Book with Dr. ___") → Jane booking at onyx.janeapp.com (separate subdomain). No on-site form, no GoHighLevel, no "$25 consultation" / price framing.
HOUSE RULES: no em dashes; no "cure/board-certified/guarantee"; no stock (real-photo placeholders only); naturopathic-forward (aesthetics is a branch).
OPEN: (1) locked palette from Figma (gray-primary + dark maroon/walnut + soft-blue highlight) after sign-off — grayscale until then; (2) real stats before they go live; (3) custom video + photos timing; (4) link only LIVE pages; (5) review platforms + ratings beyond Google; (6) logo recolor vs all-caps restructure. REMOVED per client: standalone platform bar, quiz, insurance band, on-site form.